SEO Training
Master SEO & Complete Training Course for Success
Learn SEO & Enhance Your Digital Exposure with Business WebSoftWould you like your website to show up on Google’s first page? Our SEO Training in Zirakpur is great if you are a student, entrepreneur, freelancer, or marketing professional looking to learn SEO step-by-step. We will show you how search engines function, how to bring traffic, and how to expand your digital footprint with proven methods.
Introduction to SEO
- What is SEO?
- Why is SEO important?
- What are Search Engines, and how do they work?
- What is SERP?
- SERP Features
- White hat vs Black hat vs Gray hat SEO
Keyword Research
- What are keywords in SEO?
- Importance of Keyword Research
- Types of Keywords
- How to do Keyword Research?
- Best tools for keyword research
- Keyword Search Volume and Competition Analysis
- How to Find Long tail Keywords
- Understanding Search Intent
- LSI Keywords
- Reverse keyword research
On Page SEO
What is on-page SEO & its importance?
- How to optimize meta tags?
- How to write effective meta title?
- How to write convincing meta description?
- Heading Tags
- Meta Keywords
- Meta Robots Tags
- Image SEO
- Internal linking strategies
- Voice SEO
- Anchor text
- Domain Authority
- What is website structure and why it matters in SEO?
- SEO-friendly URL structure and folder/subfolders
- Subdomain vs directory
- On-page SEO Checklist
Technical SEO
What is technical SEO and its importance?
- What is XML Sitemap & How to Create?
- What is HTML sitemap & How to Create?
- What is Robots.txt file & How to Create?
- Canonical issue
- Open Graph Tags
- Twitter Card
- HTTPS and security considerations
- 404 page & Creating a Custom 404 page
- Finding & fixing broken links
- Setting up Redirections
- Website speed and performance (with tools)
- Mobile friendliness and responsive design
- Crawl Budget Optimization
- Breadcrumbs
- Chrome Extensions for SEO Productivity
- Introduction to schema and its role
- Different Types of Schema
- How to create schema code?
- Validing code with Rich Results Test
How to Check Schema on a page?
OFF- Page SEO
Introduction to Off-page SEO
- Importance of backlinks in SEO
- Do follow vs no follow backlinks
- How to build backlinks?
- Article Submission
- QnA Submission
- Link Building Best Practices (Dos and Donts)
- Guest posting and outreach
- Skyscraper technique
- PR Submission
- Business listing
- Infographic submission
- PDF/PPT submission
- Image Submission
- Social bookmarking
- Classified submission
- Forum Submission
- Directory submission
Local SEO
Introduction to local SEO
- Setting up Google My Business (GMB) profile
- NAP consistency (Name, Address, Phone Number)
- Local citations and directories
- Local SEO ranking factors
Local SEO optimization techniques
Ecommerce-SEO
Importance of eCommerce SEO
- Traditional SEO vs eCommerce SEO
- Creating High Quality Product Descriptions
- User Generated Content and Reviews
- Logical Site Structure
- Categories, Subcategories, and Product Pages
- SEO for Product Images
- Schema Markup for Product Pages
Who Can Join?
- Small business owners
- Students and beginners
- Freelancers
- Anyone who wants to learn SEO
- Digital marketing learners
Why Choose Business WebSoft for SEO Training in Zirakpur?
- Learn directly from SEO experts with real-world experience
- Get hands-on practice by working on live websites
- One-on-one mentorship and support to clear all your doubts
- Perfect for beginners in Zirakpur – no tech skills needed
- Earn a certificate after completing the course
- Lifetime access to all learning materials for future use
FAQ
Yes, we provide a certificate after training.
Both options are available.
Course Details:
- Duration: 9 weeks of step-by-step, practical learning
- Mode: Available online or at our Zirakpur training center
- Batch Options: Flexible weekday and weekend batches
- Language: Easy-to-understand sessions, ideal for beginners
- Live Project: Work on real websites and apply SEO strategies in real time