Advanced SEO Training

Complete SEO Training for Success

Our Complete SEO Training Course is built for beginners, entrepreneurs, marketers, and small business owners who want to quickly learn the essentials of search engine optimization. The program is simple, practical, and designed to help you understand SEO step by step.

Through this training, you’ll gain the confidence and skills to improve rankings, attract more visitors, and grow your online presence. By the end, you’ll be ready to apply proven strategies that boost visibility, drive consistent traffic, and achieve lasting digital success.

Duration

6 weeks (45 Days)

Mode

Offline

Time

Monday to Friday (10AM to 3PM)

SEO Course Syllabus

Introduction to SEO

What is SEO?
Why is SEO Important?
What are Search Engines, and How Do They Work?
What is SERP (Search Engine Results Page)?
SERP Features (Snippets, Ads, Knowledge Panels, etc.)
Types of SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Core Elements of SEO
- Keywords & Search Intent
- Content Optimization
- Site Structure & User Experience
- Backlinks & Authority Building
Standard SEO Tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.)
SEO Best Practices (Google Guidelines)
Common SEO Mistakes to Avoid
The Future of SEO (AI, Voice Search, Mobile-first, etc.)

Keyword Research

What are Keywords in SEO?
Importance of Keyword Research
Types of Keywords
- Short-tail vs Long-tail Keywords
- Branded vs Non-branded Keywords
- Navigational, Informational & Transactional Keywords
- Seasonal & Trending Keywords
- Geo-targeted (Local) Keywords
How to Do Keyword Research? (Step-by-Step Process)
Best Tools for Keyword Research
- Google Keyword Planner
- SEMrush, Ahrefs, Ubersuggest, etc.
Keyword Search Volume & Competition Analysis
Keyword Difficulty & Prioritization
How to Find Long-tail Keywords
Understanding Search Intent
Keyword Clustering & Topic Groups
LSI Keywords (Latent Semantic Indexing)
Reverse Keyword Research
Competitor Keyword Analysis
Analyzing SERPs for Keyword Opportunities
Voice Search Keywords & Future Trends

On Page SEO

What is on-page SEO & its importance?
How to Optimize Meta Tags
How to Write Effective Meta Titles
How to Write Convincing Meta Descriptions
Heading Tags (H1, H2, H3 Best Practices)
Meta Keywords
Meta Robots Tags
Image SEO (Alt Text, File Size, File Names)
Internal Linking Strategies
Voice SEO Optimization
Anchor Text Optimization
Domain Authority & Page Authority Basics
Website Structure & Why It Matters in SEO
SEO-friendly URL Structure (Folders & Subfolders)
Subdomain vs Directory – Which is Better for SEO?
Page Speed Optimization & Core Web Vitals
Mobile-Friendly Optimization (Responsive Design)
Schema Markup & Structured Data Basics
Duplicate Content Issues & Canonical Tags
Optimizing for Featured Snippets (Position Zero)
On-Page SEO Checklist

Technical SEO

What is Technical SEO & its Importance?
What is XML Sitemap & How to Create It
What is an HTML Sitemap & How to Create It
What is the Robots.txt File & How to Create It
Canonical Issues & Solutions
Open Graph Tags (Social Sharing Optimization)
Twitter Cards for SEO & Social Integration
HTTPS & Security Considerations
404 Page & How to Create a Custom 404 Page
Finding & Fixing Broken Links
Setting Up Redirects (301, 302, etc.)
Website Speed & Performance Optimization (with Tools)
Mobile Friendliness & Responsive Design
Crawl Budget Optimization
Breadcrumbs & Navigation Best Practices
Chrome Extensions for SEO Productivity
Introduction to Schema Markup & Its Role
Different Types of Schema (Article, Product, FAQ, etc.)
How to Create Schema Code
Validating Schema with Rich Results Test
How to Check Schema on a Page

OFF- Page SEO

Introduction to Off-Page SEO
Importance of Backlinks in SEO
Do-Follow vs No-Follow Backlinks
How to Build Backlinks?
Article Submission
QnA Submission
Link Building Best Practices (Dos and Don’ts)
Guest Posting and Outreach
Skyscraper Technique
PR (Press Release) Submission
Business Listing
Infographic Submission
PDF/PPT Submission
Image Submission
Social Bookmarking
Classified Submission
Forum Submission
Directory Submission

Local SEO

Introduction to Local SEO
Importance of Local SEO for Businesses
Setting Up Google My Business (GMB) Profile
Optimizing GMB with Photos, Posts & Reviews
NAP Consistency (Name, Address, Phone Number)
Building Local Citations and Directory Listings
Optimizing Website for Local Keywords
Creating Location-Based Landing Pages
Local Schema Markup Implementation
Mobile Optimization for Local Searches
Encouraging and Managing Online Reviews
Voice Search Optimization for Local Queries
Key Local SEO Ranking Factors
Tracking and Measuring Local SEO Performance
Effective Local SEO Optimization Techniques

Ecommerce-SEO

Introduction & Importance of Ecommerce SEO
Traditional SEO vs. Ecommerce SEO
Keyword Research for Ecommerce Products
Creating High-Quality Product Descriptions
Optimizing Product Titles & Meta Tags
User-Generated Content and Customer Reviews
Logical Site Structure for Ecommerce Websites
Optimizing Categories, Subcategories, and Product Pages
SEO for Product Images (Alt Text, Compression, Naming)
Schema Markup for Product & Review Pages
Internal Linking for Better Crawlability
Mobile Optimization for Ecommerce Stores
Page Speed & Core Web Vitals for Ecommerce
Optimizing Faceted Navigation and Filters
Avoiding Duplicate Content in Ecommerce
Link-Building Strategies for Ecommerce Sites
Tracking Ecommerce SEO Performance (Analytics & Conversions)

Who Can Join?

Small business owners
Students and beginners
Freelancers
Anyone who wants to learn SEO
Digital marketing learners

Why Learn SEO With Business WebSoft?

Real-world, practical training
One-on-one support and doubt clearing
Learn from experienced SEO professionals
Live projects and website audits
Certificate of completion
Lifetime access to materials

Course Details:

Duration: 6 weeks (45 Days)
Mode: Offline
Time: Monday to Friday (10AM to 3PM)