Introduction to SEO

• What is SEO?
• Why is SEO important?
• What are Search Engines, and how do they work?
• What is SERP?
• SERP Features
• White hat vs Black hat vs Gray hat SEO

Keyword Research

• What are keywords in SEO?
• Importance of Keyword Research
• Types of Keywords
• How to do Keyword Research?
• Best tools for keyword research
• Keyword Search Volume and Competition Analysis
• How to Find Long tail Keywords
• Understanding Search Intent
• LSI Keywords
• Reverse keyword research

 On Page SEO
What is on-page SEO & its importance?

• How to optimize meta tags?
• How to write effective meta title?
• How to write convincing meta description?
• Heading Tags
• Meta Keywords
• Meta Robots Tags
• Image SEO
• Internal linking strategies
• Voice SEO
• Anchor text
• Domain Authority
• What is website structure and why it matters in SEO?
• SEO-friendly URL structure and folder/subfolders
• Subdomain vs directory
• On-page SEO Checklist

Technical SEO
What is technical SEO and its importance?

• What is XML Sitemap & How to Create?
• What is HTML sitemap & How to Create?
• What is Robots.txt file & How to Create?
• Canonical issue
• Open Graph Tags
• Twitter Card
• HTTPS and security considerations
• 404 page & Creating a Custom 404 page
• Finding & fixing broken links
• Setting up Redirections
• Website speed and performance (with tools)
• Mobile friendliness and responsive design
• Crawl Budget Optimization
• Breadcrumbs
• Chrome Extensions for SEO Productivity
• Introduction to schema and its role
• Different Types of Schema
• How to create schema code?
• Validing code with Rich Results Test

How to Check Schema on a page?

OFF- Page SEO
Introduction to Off-page SEO

• Importance of backlinks in SEO
• Do follow vs no follow backlinks
• How to build backlinks?
• Article Submission
• QnA Submission
• Link Building Best Practices (Dos and Donts)
• Guest posting and outreach
• Skyscraper technique
• PR Submission
• Business listing
• Infographic submission
• PDF/PPT submission
• Image Submission
• Social bookmarking
• Classified submission
• Forum Submission
• Directory submission

Local SEO
Introduction to local SEO

• Setting up Google My Business (GMB) profile
• NAP consistency (Name, Address, Phone Number)
• Local citations and directories
• Local SEO ranking factors

Local SEO optimization techniques

Ecommerce-SEO
Importance of eCommerce SEO

• Traditional SEO vs eCommerce SEO
• Creating High Quality Product Descriptions
• User Generated Content and Reviews
• Logical Site Structure
• Categories, Subcategories, and Product Pages
• SEO for Product Images
• Schema Markup for Product Pages