PPC (Pay-Per-Click) Training
Master PPC Advertising for a Successful Career
Our PPC Advertising Training is designed for beginners, students, and aspiring digital marketers who want to quickly learn how to create high-converting paid campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. This step-by-step program combines strategy, campaign setup, optimization, and analytics, guiding you through keyword research, ad creation, bidding strategies, and performance tracking.
By the end of the course, you’ll gain the confidence and skills to plan and launch effective PPC campaigns, optimize ads for maximum ROI, target the right audience, analyze performance metrics, and build a strong portfolio that stands out to employers or clients.
Duration
6 weeks (45 Days)
Mode
Offline
Time
Monday to Friday (10AM to 3PM)
PPC (Pay-Per-Click) Course Syllabus
Introduction to PPC Advertising
- What is PPC (Pay-Per-Click) Advertising?
- Definition and benefits
- How PPC fits into a digital marketing strategy
- Overview of PPC platforms
- Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads
- Difference between PPC and organic marketing
Keyword Research & Targeting
- Importance of keyword research in PPC
- Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs)
- Match types: broad, phrase, exact, negative keywords
- Audience targeting options
- Demographics, interests, location, behavior
Creating Effective Ads
- Components of a PPC ad
- Headlines, descriptions, display URLs, CTAs
- Writing compelling ad copy
- Designing engaging visuals for display and social ads
- Ad extensions (sitelinks, callouts, structured snippets)
Campaign Setup & Management
- Setting up campaigns in Google Ads and social platforms
- Choosing campaign objectives: traffic, leads, conversions, sales
- Budgeting and bidding strategies
- Structuring campaigns, ad groups, and ads for performance
Optimization & A/B Testing
- Monitoring ad performance
- A/B testing headlines, descriptions, visuals, and CTAs
- Quality Score optimization in Google Ads
- Adjusting bids, targeting, and ad schedules for better ROI
Analytics & Reporting
- Key PPC metrics: CTR, CPC, CPM, conversion rate, ROAS
- Using Google Analytics, Google Ads reports, Facebook Insights
- Interpreting data to improve campaigns
- Reporting performance to clients or management
Advanced PPC Strategies & Trends
- Retargeting and remarketing campaigns
- Dynamic search ads and display campaigns
- Automation and AI in PPC
- Video ads and YouTube advertising
- Future trends in PPC and paid media
Who Can Join?
- Small business owners
- Students and beginners
- Freelancers
- Anyone who wants to learn PPC
- Digital marketing learners
Why Learn PPC With Business WebSoft?
- Real-world, practical PPC Marketing training
- One-on-one mentorship and doubt clearing
- Learn from experienced PPC advertising professionals
- Hands-on projects, live ad campaigns, and case studies
- Certificate of completion
Course Details:
- Duration: 6 weeks (45 Days)
- Mode: Offline
- Time: Monday to Friday (10AM to 3PM)